PEGs is my Senior Thesis. I developed a business and branded that business. What started out as just wanting to brand a board game cafe became much bigger. I started out by going to Pieces Board Game Cafe in St. Louis and researching how design is implemented with their business. Then from their I named the cafe, found my target audience, developed a business plan for the cafe, developed a menu for the cafe, and uniforms for its workers. I pretty much did everything but start the business.